Unlock the full value of
Google Ad Grant funding

Find out more

About AdMonitor

Tailored to help charities and non-profits, AdMonitor seamlessly integrates with your workflow to ensure your Google Ad Grant campaigns are always on and fully optimised.

Compliance

Protect against non-compliance of Google Ad Grant funding terms. Remove your risk of account suspension.

Growth

Optimise Ad Grant spend and use every possible penny of your free $10,000 USD monthly allowance.

Intelligence

Monitor your website uptime and receive urgent alerts to business critical changes.

Award Winning

AdMonitor has been recognised by two leading industry awards for the value it unlocks for charity and non-profit Google Ad Grant campaigns.

How it works

What is Google Ad Grant funding?

The Google Ad Grant is a donation programme which offers free Google Ads credits to qualifying charities and non-profit organisations.

This substantial funding stream can make all the difference between ranking high on Google for your charity’s mission – or being crowded out on key search terms by big-budget competitors.

Free funding for charities and non-profits – if you know how

Monitoring and optimising Google Ad Grant spend requires specialist skills and constant updating. Failure to maintain your Ad Grant profile can result in serious penalties. It damages your search ratings and stops people who need you from finding your website.

AdMonitor takes the pain out of managing your Google Ad Grant funding. It frees up your time to focus on your core mission with full confidence that your Google Ad Grant is working hard for you – 24/7.

Unlock your funds in real-time

AdMonitor integrates with your Google account and notifies you live in the workflow when search patterns shift and new opportunities arise. It can even make automatic changes to your account settings to avoid penalties and make the right moves on your behalf.

It balances bids and keywords against dynamic pricing surges and targets the best possible outcome for your search rankings, bringing your organisation to the people who need you most.


Why AdMonitor

Developed by Anything is Possible’s award-winning search and display advertising experts, AdMonitor brings cutting-edge machine learning technology to level up the charity and non-profit sector in the fierce contest for Google Search Ad success.

Stay live

Reduces risk of suspension by monitoring Google Ad Grant account for non-compliance.

Boost
click-through

Provides detailed reports on quality score and account CTR to highlight which keywords should be paused.

Stay
in touch

Sends alerts and warnings via email, SMS, Teams and Slack – including for causes of account suspension Google does not publicise.

Optimise
effectiveness

Provides optimisation recommendations to improve account performance and reach the right people.

Service plans

Built for the exclusive use of charities and non-profit organisations, AdMonitor has flexible pricing levels to fit your Google Ad Grant ambitions, helping you build donations, grow support and drive engagement.

Compliance

Protect your Ad Grant funding from the threat of account suspension. Keep your account live and in compliance with Google’s changing terms and conditions.

What you get:

  • 24/7 account monitoring.
  • Early warning alerts when you are at risk of breaching Google Ad Grant rules.

Growth

Maximise your Ad Grant spend and take full advantage of the $10,000 monthly Google Ad Grant allowance.

What you get:

  • 24/7 account monitoring.
  • Early warning alerts when you are at risk of breaching Google Ad Grant rules.
  • Smart recommendations to maximise your allowance, without compromising Google Ad Grant terms.
  • Early warning indicators alerting you to optimisation opportunities.

Intelligence

Monitor your website’s health and uptime. Receive alerts for critical changes that harm search ranking.

What you get:

  • 24/7 account monitoring.
  • Early warning alerts when you’re at risk of breaching Google Ad Grant rules.
  • Smart recommendations to maximise your allowance, without compromising Google Ad Grant terms.
  • Early warning indicators alerting you to optimisation opportunities.
  • Real time website monitoring to ensure no outages or technical issues compromise your Google Ad Grant allocation.
  • Monitor your keyword competitors’ targeting, spend and activity.
  • Access always-on Google Ad Grant expert consultancy, account support, and bespoke training resources.


Frequently asked questions

Regular Google Ads are paid-for advertisements which appear next to the search results when someone Googles a keyword or phrase that is relevant to your area. It’s probably the most powerful and effective way of being found by people browsing online for information – if you know how to do it right.

There are some minor differences with Google Ad Grants that you need to know about. All Google Ad Grant advertisements are text only: no visuals or video. This means they need to be carefully written and tailored for the people you want to see them.

They always appear just below the Google Ads of regular paying advertisers who aren’t using the Google Ad Grant, and they need to be keyword- targeted.

AdMonitor does not need access to your regular paid Google Ads account to help you.

But to maximise usage and return from your Google Ad Grant account, it is best practice to align it with your regular paid Google Ads account to make key bids on certain terms and keywords at the optimum moment.

For the highest levels of AdMonitor service we would in most cases recommend sharing access to both accounts, but that will vary according to your circumstances and ambitions.

Yes. Multiple overlapping factors can lead to account suspension, and AdMonitor scans all of them to make sure your account remains in compliance at all times to prevent Google Ad Grant account suspension.

It can alert you to changes you need to make to stay live and stay in compliance – or it can even make them for you.

AdMonitor is designed to be an effective recommendation engine which alerts you to potential breaches in your account and suggests simple, effective, proven procedures to improve your account performance.

You can avoid breaches, penalties and suspension to avoid campaign downtime and ensure the people who need you can find you. AdMonitor will also send you recommendations to make adjustments to your campaign parameters, and maximise efficiency and effectiveness on your keyword bids.

Yes. AdMonitor is a Google Ad Grant account optimisation tool. Our highest service levels include bespoke training resources and expert consultancy to examine your account and maximise your best possible Google Ads spend.

We’ve juggled a lot of campaigns in a short period of time and they’ve been planned and managed effectively. The work on our Google Ad Grant account and the training provided off the back of it has been brilliant. We’re looking forward to working on more campaigns with the team in the coming months and years.

Lauren Garland
Digital Marketing Manager, Royal Botanic Gardens, Kew

Grab an invite

AdMonitor is a brand new way to help charities unlock the full potential of their Google AdWords. We’ll launch to the world in January. Meanwhile, we’re still working out how to make it as useful as possible. Want to help us shape the product and get it ready ? Sign up for the private beta and we’ll email you with an invite in the coming weeks.